Tuesday, December 24, 2019

Sexual Harassment By The Gale Encyclopedia Of American Law

Sexual harassment, as defined by the Gale Encyclopedia of American Law is defined as â€Å"unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature that tends to create a hostile or offensive work environment.† An early and extreme case of sexual harassment in the United States was the sexual assault of African American women slaves by their owners, without any form available for legal recourse for the victims. Sexual Harassment wasn’t considered a crime until the Civil Rights Act of 1964 was passed, specifically Title VII, whose main purpose is to protect women from discrimination in the workplace. Unfortunately, Federal Courts didn’t recognize sexual harassment as an actual crime until the†¦show more content†¦A lot of progress was made in the effort to combat sexual assault, through the help of Congress, who passes stronger legislation, to the media, which helps to proliferate stories concerning se xual harassment on reputable institutions. Unfortunately, it is due to the media that other problems arise, and that problem carries in the way institutions out investigations into the sexual harassment claims. In April 2013, Emma Sulkowicz, an American fourth-year visual arts major at Columbia University in New York City, filed a complaint with the University requesting the expulsion of Paul Nungesser, alleging he had raped her in her dorm room on August 27, 2012. Eventually, the university claimed that Nungesser was not guilty of the crime. As a result of the verdict, Emma Sulkowicz started the â€Å"Carry That Weight† campaign, in which she carried around a 50lb. mattress whenever she was on the campus of Columbia University, as a form of protest for the injustice. The mattress she used was similar to the ones that are found in the dorms of the University. Emma Sulkowicz demonstrates the rules for herâ€Å"Carry That Weight Capaign The mattress symbolized her own form of fighting against the system, in which she claims that the University mishandled the investigation of her sexual assault. She carried the mattress for a total of nine months, the same amount of that a pregnancy on average takes. The campaign caught the

Monday, December 16, 2019

The Benefits of Thesis Proposal

The Benefits of Thesis Proposal In many instances, the structure of the thesis proposal will be contingent on the topic matter of the thesis and your region of study. There are particular reasons why a thesis proposal is essential to be made aside from the simple fact it is mostly included in the requirements of producing a research paper. It is important to be created as it is a way for the people who will assess your research topic or subject to understand how you would like your study to further develop. It is a short document that explains what the thesis you want to write will be about, what type of research you would do to write it, and what sort of problem you are attempting to solve by writing it. Thesis Proposal Secrets That No One Else Knows About Little comprehension of English can also ensure it is difficult that you develop a thesis topic. Writing a thesis involves various measures to make sure the author is doing the correct thing. At times, it's possible to c ompose the introduction first. It's profitable to learn tips about how to write effectively by reading sample introduction of thesis proposal on several different topics. A thesis proposal is a significant portion of the dissertation or thesis because every student must submit a review of the thesis. The sample statement of the issue in thesis proposal is believed to be the most important area of the paper. It's always recommended to talk with your professor to make sure you are employing the correct style. The student cannot assume that the committee will read or respond to any extra appendices. Thesis Proposal Usually, a scientific research proposal includes a concise introduction to the research topic, a literature review, and a methodology that will explain the way the student plans to fulfill the goals of the research. Thorough research and study are essential for a very good thesis topic. Furthermore, you need to let your research findings guide you. The researcher intends to recognize prospective schools that are found in the region of interest. Receive a sneak peek of the way in which a great doctoral proposal is written. It can be a bit confusing and frustrating especially when seeking to learn how to compile your research. When picking a topic, you should be sure to settle for something very specific. The candidate is expected to react in a scholarly approach to the advice given. In case the proposal is for external usage, you can incorporate payment terms for prospective clients to assess. Despite the fact that writing a proposal for the thesis is a hard undertaking, it is necessary to give it the very best attention and resources to acquire a great grade. From time to time, it's far better even consider it a couple of months ahead of your research class and do a few consultations with your preferred adviser along the way so that you'd be aware on whether the topic itself is feasible and whether you would have the opportunity to actually finish the proposal with the allotted moment. You should also pick a proposal that you are able to afford. If you do this, you will discover that your proposal wil l be exactly as long as it should be. Otherwise, the proposal is going to be declined. If you don't know how to design a dissertation proposal. You will also see differences in a research proposal template design when you're proposing diverse forms of research. The research proposal template is going to have an area at which you can place the title of the document. It's possible for you to use a research proposal example to assist in designing your own template. The proposal should provide operational definitions of each one of the study variables. The Argument About Thesis Proposal Below, you will locate a simple outline for your master thesis proposal and a number of recommendations regarding its format. PowerPoint show you are able to also contact our graphic designers. Besides familiarizing the salient qualities of a thesis proposal templates, it's also advisable to take note of writing principles and techniques that will be able to help you enhance the level of your proposals. The ideal way to collect an organized thesis proposal is to organize how you'll write it prior to getting started. The quantity of research that we put on your paper can't be questioned. One thing you ought to understand is that a superior thesis proposal example can enable you to compose a great piece for submission. One of the very first documents you will create is really a thesis proposal. The previous step in the procedure, Visualizing your finished publications, is most likely the most significant one in the 5-step procedure for writing a thesis proposal. Should you discover that the project isn't doable as you had outlined it in the proposal, that isn't a disaster. If you don't understand what Is in a design proposal or a research proposal, it's important that you refer to samples and templates that permit you to properly list down the information which you should include in the proposal you will make.

Sunday, December 8, 2019

Foreign Considerations Of Emerging Economy -Myassignmenthelp.Com

Question: Discuss About The Foreign Considerations Of Emerging Economy? Answer: Introduction Business organizations aim towards global expansion, as the home market becomes saturated with increased competition. It is evident that the home market has similar business organizations in the same sector that gives rise to tough competition. As a result, it becomes difficult for the business organizations to increase their business. In order to expand the business by attracting more customers, business organizations prefer international expansion. As commented by Czinkota and Ronkainen (2013), marketing at the international platform is crucial, as this helps in creating a unique image in the eye of the target customers and expanding the business. This report includes a detailed insight about Australian e-bike manufacturer TEBCO and Indian e-bike importer Palatino. The report investigates the concept of powered bicycles that has endured despite market inertia in Australia and globally. Additionally, the report also highlights the relative change in the national and Australian domestic shifts in consumer sentiment by undertaking a market fit assessment that includes market positioning, segmentation, market selection and entry considerations. Market segmentation As commented by Wilkinson (2013), market segmentation is important, as this provides an opportunity for the business organizations to reach the customer with particular needs and customers. As a result, the business organization is able to get an accessible market to which they can sell their maximum products and earn a profit. However, a difference between the rationale, risks and technical requirements for business organizations that manufacture their products and business organizations imports the products. Rationale TEBCO is an e-bike manufacturer in the Australian market that needs to segment the market in order to know the specific needs and demands of the customers. Thus, market segmentation for TEBCO is essential, as this will allow the company to know the needs and demands of the customers and fulfill it by launching e-bike with the desired features ("TEBCO | The Original Electric Bicycle Company | Website", 2018). On the other hand, the significance of market segmentation for Palatino differs from that of TEBCO. This is because Palatino is an Indian e-bike importer. Market segmentation for Palatino need to focus to match the needs of the customers better, as importing wrong products will hamper the business drastically ("Welcome to Palatino", 2018). Market segmentation has potential risks for TEBCO and Palatino that differs distinctively, as one of them is the manufacturer and the other one is the importer. As TEBCO is a manufacturer in the Australian market, the potential risk of market segmentation includes larger inventory needs to be maintained for manufacturing and distributing (Li et al., 2013). However, on the contrary, the risk for market segmentation for Palatino includes loss of investment due to changes in the characteristics of the market segment. Technical requirements Effective market segmentation needs to implemented by TEBCO and Palatino for expanding their business and generating revenue. TEBCO needs to ensure that the market segmentation is measurable, as this will ensure in determining the size of the market as well as the purchasing power of the Australian population. On the other hand, the while segmenting the target market, Palatino needs to be substantial. This will help Palatino to segment the market large and profitable enough to serve the needs of the customers (Li et al., 2013). Positioning procedures As mentioned by Morrison (2013), positioning the product is essential for the business organizations, as this provides an opportunity to determine the best method of communicating with the target customers based on their needs and demands. Rationale TEBCO needs to position their e-bikes in the Australian market effectively, as this provides an opportunity for the company to understand needs of the target customers. Understanding the present need of the customers will help TEBCO to introduce features referred or desired by the customers in the e-bikes. On the other hand, product positioning for Palatino is essential, as this helps the company to weigh the competitive pressure in the market. As Palatino is an e-bike importer in India, weighing the market competitiveness is essential (Grenci, 2013). Risks Positioning is crucial for TEBCO as failing to create a unique image in the eye of the target customer hampers the company to attract the customers to buy their product when they think about e-bikes. On the other hand, as Palatino is an importer, the potential risk of market positioning includes over positioning their product. Palatino might import e-bikes with extra special features that eventually make the customer group too small (Babin Zikmund, 2015). Technical requirements While positioning the e-bikes, TEBCO needs to know their target customers in the Australian market extremely well. This will help TEBCO to develop a deeper understanding of the needs of the customers and manufacture e-bikes accordingly. However, on the contrary, as Palatino is an e-bike importer, one of the significant features while positioning their product includes telling the customers about the product by providing suitable evidence. Market selection As commented by Eslava et al. (2013), the concept of market selection is defined as the decision taken by the business organizations in the market to invest and pursue the business in future. Rationale Effective marketing selection is essential for TEBCO, as this provides an opportunity to determine the growth potentiality of the market. Being a manufacturer of e-bikes in the Australian, TEBCO needs to select the market that will ensure the maximum growth of the company by increasing the sales. On the other hand, as Palatino is an e-bike importer, the market selection is essential, as this will help in determining the economic factors and the market hub of the Indian market (Dosi et al., 2015). One of the potential risks that TEBCO might encounter while selecting the market includes misunderstanding the market that will give the maximum growth for their business. Failure in appropriate market selection will hamper the growth of the company in the Australian market. However, on the contrary, the potential risk for Palatino includes failing to screen the preliminary requirements of the target market. As a result, Palatino fails to short list the markets that eventually hamper their importing decisions (Annushkina Trinca Colonel, 2013). Technical requirements TEBCO needs to select the parameters of market selection for the Australian market in order to increase the sales of e-bikes. Selecting the parameters effectively provides an opportunity for TEBCO to understand the market demands and requirements before launching their products for the market. On the other hand, as Palatino is an e-bike importer, it is essential for the company to evaluate the market and test their marketing strategies (Bartelsman, Haltiwanger Scarpetta, 2013). Entry considerations According to Maqsoom et al. (2014), the market entry strategy is the key feature that determines the successful business expansion. The nature of the product or service highly influences the market entry strategy used by the business organizations for entering the host country and establishes business successfully. For international marketing, the market entry strategy is significant, as this will help TEBCO to define the market they aim to sale the e-bike. Selecting the appropriate market entry strategy will help in setting clear goals by conducting a thorough market research. However, on the contrary, selecting appropriate marketing entry is essential for Palatino, as this will help the company to study the competition in the market (Kotabe, et al., 2014). While going international, the business organizations encounter potential risks. For TEBCO, the potential risk for deciding the market entry strategy includes selecting the inappropriate market entry strategy thereby, establishing the unsuccessful business at the international market. However, on the contrary, the potential risk for Palatino while selecting market entry strategy is the unavailability of essential information about the host market. Technical requirements In order to ensure effective market entry strategy, TEBCO needs to consider the target market in the host country. Considering the target market by conducting a thorough market research will help TEBCO in determining the most effective market entry strategy. On the other hand, Palatino needs to consider the financial capability of the company while selecting the market entry strategy. This will help the company to invest accordingly while entering the international market (Holtbrugge Baron, 2013). Conclusion In this report, it can be concluded that international marketing is crucial for the business organizations in order to sustain in the competitive market. With time, the market of the home country is saturated with similar business organizations thereby, giving rise to tough competition. As a result, it becomes difficult for the business organizations to grow their business by attracting more customers. Thus, the international expansion provides an opportunity for the business organizations to attract new customers and ensure business growth by penetrating a new market. Thus, while establishing internationally, the business organizations need to market them and their product effectively and appropriately for maximizing the sales. Both TEBCO and Palatino are e-bike manufacturers and importers in the Australian and Indian market respectively. While establishing their business internationally, both TEBCO and Palatino needs to ensure successful market segmentation, product positioning, market selection and market entry strategies. There are potential risks involved in market segmentation, product positioning, market selection and market entry strategies that TEBCO and Palatino need to address and mitigate issues for conducting business successfully. References Annushkina, O. E., Trinca Colonel, R. (2013). Foreign market selection by Russian MNEsbeyond a binary approach?.Critical perspectives on international business,9(1/2), 58-87. Babin, B. J., Zikmund, W. G. (2015).Exploring marketing research. Cengage Learning. Bartelsman, E., Haltiwanger, J., Scarpetta, S. (2013). Cross-country differences in productivity: The role of allocation and selection.American Economic Review,103(1), 305-34. Covin, J. G., Miller, D. (2014). International entrepreneurial orientation: Conceptual considerations, research themes, measurement issues, and future research directions.Entrepreneurship Theory and Practice,38(1), 11-44. Czinkota, M. R., Ronkainen, I. A. (2013).International marketing. Cengage Learning. Dosi, G., Moschella, D., Pugliese, E., Tamagni, F. (2015). Productivity, market selection, and corporate growth: comparative evidence across US and Europe.Small Business Economics,45(3), 643-672. Eslava, M., Haltiwanger, J., Kugler, A., Kugler, M. (2013). Trade and market selection: Evidence from manufacturing plants in Colombia.Review of Economic Dynamics,16(1), 135-158. Grenci, R. T. (2013). Positioning computer literacy as a value-added business core course. Holtbrgge, D., Baron, A. (2013). Market entry strategies in emerging markets: An institutional study in the BRIC countries.Thunderbird International Business Review,55(3), 237-252. Kotabe, M., Marshall, A., Ang, S., Griffiths, K., Voola, R., Robert, R., Helsen, K. (2014). Logistics: sourcing and distribution. Li, X. R., Meng, F., Uysal, M., Mihalik, B. (2013). Understanding China's long-haul outbound travel market: An overlapped segmentation approach.Journal of Business Research,66(6), 786-793. Li, Z., Wang, W., Yang, C., Ragland, D. R. (2013). Bicycle commuting market analysis using attitudinal market segmentation approach.Transportation Research Part A: Policy and Practice,47, 56-68. Maqsoom, A., Charoenngam, C., Masood, R., Awais, M. (2014). Foreign market entry considerations of emerging economy firms: An example of Pakistani contractors.Procedia Engineering,77, 222-228. Morrison, A. M. (2013).Marketing and managing tourism destinations. Routledge. TEBCO | The Original Electric Bicycle Company | Website. (2018). Electric Bicycle. Retrieved 29 January 2018, from https://www.electricbicycle.com.au Welcome to Palatino. (2018). Palatino.in. Retrieved 29 January 2018, from https://www.palatino.in/about_us.aspx Wilkinson, F. (Ed.). (2013).The dynamics of labour market segmentation. Elsevier.

Sunday, December 1, 2019

The Game Of Sports Marketing Essays - Marketing, Sports Business

The Game Of Sports Marketing The Game of Sports Marketing The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company's goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics. ?Sports marketing is simply any sales or publicity-related activity associated with an organized sporting event (or events), its personalities, or the celebrity lifestyle of its participants? (Schaaf 22). There are two components of sports marketing: the marketing of sport and marketing through sports. Marketing of sport consists of the actual marketing of a particular sport such as football or baseball. This includes, but is not limited to, signage, endorsements, print media, broadcast media, billboards, and news media. Examples of marketing through endorsements are Michael Jordan wearing Nike shoes or John Elway drinking Coors Beer. Any type of media that mentions a team or athletic organizations is an example of marketing through the use of media. There are also many other ways of actually marketing or promoting the sporting event. Unlike marketing of sports which consists of marketing before and after a particular event, marketing through sports consists of marketing or promoting a particular product at a sporting event or in conjunction with a sporting event. This includes, but is not limited to, signage at the stadium, promotions during event, and free give-a-ways. Every professional team or athlete participates in some kind of marketing or promotion. Not only do the ?major leagues? participate in the marketing process but so do the smaller, ?minor leagues? do as well. Every athletic organization, big or small, needs sports marketing for its survival. Sports marketing is needed because it helps the athletic organizations obtain profit, which is needed for survival. ?For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage? (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions. Another objective of sports marketing is creating sales. ?The modern sports marketer is charged with one simple responsibility: to increase the sources of revenue? (Westerbeek 6). This includes obtaining more sponsors and also getting more spectators at the event. No longer is attendance enough to support a sports organization; the sports marketer must find ways to increase the number of sponsors and availability of sponsorships. Baseball and football organizations around the world are building new stadiums to increase room sponsorships, luxury boxes, and entertainment areas. The Atlanta Braves have built a new stadium, Turner Field, which is more like a amusement park than the traditional baseball stadium. They have added games, restaurants, and bars to attract fans, which help the team become profitable. The new age of sports marketing is here, it is one that is all about one thing: greed for more money. The athletic organizations are never satisfied with any level of profit. They are always in search of ways to make more money. ?Sports marketing is one of the most difficult tasks here at Clemson University,? states John Seketa. Here at Clemson University, the Athletic Department is responsible for marketing to the athletes, marketing corporate products to the fans, and marketing the event itself. Clemson must market to the athletes so that it can continue