Summary Essay Example | Topics and Well Written Essays - 750 words - 24

Summary - Essay Example Lake opposes this misperception, as he asserts that Herring did not cut Jordan to underestimate him and to choose a taller player only, but because he and his staff knew that Jordan needs further preparation. Instead of being an unfair coach, Lake shows Herring as a real person with real contributions to, not only Jordan’s growth as a basketball player, but as a person, and a real person with his own challenges, and not just someone who consciously failed to see Jordan’s greatness. Lake introduces the hardships of choosing who gets to be varsity players and how Herring follows objective criteria in the selection process, contrary to what Jordan and many others believe. Lake goes back a little more than three decades ago to the place where the infamous cutting occurred. He describes the anxiety that grips adolescents who merely want to prove their basketball worth and to hone themselves better as varsity players. After that, he illustrates the kind of man that Pop is. He is called Pop because he is more than a basketball coach. He acted more like a father in how he trains his players every day and how he welcomes them to his house like family. Lake zooms into the actual tryout date, emphasizing the difference between Mike, Michael Jordan’s high school nickname, then and now in terms of height and basketball skills. He underlines that Mike is as competitive as he is now as he was in his youth, but he was an average shooter during the tryouts. Lake also ex plains that the selection process is objective, where a group of coaches compares notes before everything is finalized. He emphasizes that Jordan was a sophomore then and sophomores rarely get chosen for the senior varsity list, and that, in opposite to what many people, including Jordan himself, believed, Mike did get to the jayvee (junior) roster list. Lake proves that Pop

Mountain Man Brewing Co Essay Example | Topics and Well Written Essays - 1000 words

Mountain Man Brewing Co - Essay Example Mountain Man Lager will have to face the existing competition in new regions. Proven success with the blue-collar customer segment will help in identifying similar customer segment in new regions. Risk of losing or not establishing similar brand image in new markets amidst tough competition. Boost sales of Mountain Man Lager. Risk of not establishing market share as expected. Lack of knowledge of customers’ preferences in new markets. Roping in new distributors in the new regions will be a challenge. Increased distribution and logistics costs. Alternative two: Introduce new product line, Mountain Man Light in existing market targeting younger generations in the Eastern Central region of the US. Pros Cons Attract newer customer segment, which is already looking for products such as light beer. Risk higher costs versus profits initially. Capture diversified market segments through increased product lines. May not earn brand loyalty like MM Lager did, which might further affect b rand image of MM Lager. Improve market share while banking on existing brand image of Mountain Man. Loyalty could be due to Mountain Man Lager rather than MM Light. Disloyalty towards MM Lager by its customer segments. Workload on the smaller sales force. Competition from already existing brands that have better market share. Challenge of distributors’ acceptance of the new product. Huge competition from other companies in terms of variety, costs, and brands. Recommendation: Based on the information and data, better option for improving profitability of MMBC would be to expand their core brand, Mountain Man Lager, into other markets within the US. The Mountain Man Lager had occupied 70% s off-premise sales in East Central Region and almost 60% of blue collar males were the purchasers from these locations (Abelli, 3). To earn such market presence and earning distributors in new regions would be a challenge, for which existing sales force can be mobilized to use their expertise to get more off-premise locations to sell Mountain Man Lager in other states. Establishing similar brand image in new markets can be accomplished by using MMBC’s brand image and history of success to convince new distributors and off-premise owners. Some amount of market research would help in identifying customer preferences in new regions, and promotion of Mountain Man Lager can be focused on such customer segments. Distributors and/or off-premise locations in regions that contain better concentration of the suitable customer segments would be ideal target market for Mountain Man Lager in new regions. Moreover, Mountain Man Lager’s flavor, price, and quality will be able to counter competition from existing brands in new regions. This is because this product already established itself amidst competition from imported and craft beer products in East Central Region (Abelli, 4). Mountain Man Lager can be considered as the defensible strategy for MMBC, which was not cou ntered by other products serving this customer segment in the East Central Region for more than 50 years. In this region, the issue was with increasing customer segments that preferred other beer product categories (light beer), which posed a threat to the

Marketing Strategies In Life Insurance Services Marketing Essay

Marketing Strategies In Life Insurance Services Marketing Essay The study is designed to evaluate the marketing strategies in life insurance service sector how these strategies boost sales marketability of a product which ultimately lead to customer satisfaction. The insurance scenario faces multiple challenges such as increased costs of operation, regulatory pressures, and inflexible technology infrastructure. These pressures are compounded by low to moderate premium growth the increasing burdens of regulatory compliance. Keeping all the above problems around the study would attempt to study all the factors that contributed to the effective marketing strategies. This paper presents different marketing strategies that are taken up in life insurance services keeping in view external and internal environment of the firm. Marketing strategy is the basic approach that the business units will use to achieve its objectives, and it consists of broad decisions on target markets, market positioning and mix, and marketing expenditure levels. As the finan cial services sector has become more competitive, financial institutions need to consider ,ways of developing relationships with their existing customers in order to defend their market share. Strategic dimension of marketing should focus on the direction that an organization would take in relation to a specific market or set of markets in order to achieve a specified set of objectives. Every insurer must recognize that its strategic posture depends partly on the competitive environment, partly on its allocation of marketing resources. An insurance firm strategy is a plan for action that determines how an insurer can best achieve its goals and objectives in the light of the existing pressures exerted by competition, on the one hand, and its limited resources on the other hand. Key words: Customer satisfaction,Insurance,Innovation,Marketing Strategies,Services, Introduction: In todays economy, the financial services industry is exposed to increasing performance pressures and competitive forces (Goergen, 2001). Modern media, such as the internet, have created new challenges for this industry (Fuchs, 2001).New business concepts, a change in client sophistication (Davis, 2006), and anincreasing number of new competitors entering into the market, such as independent financial consultants, have changed the business models and the competitive forces that established financial services organizations are facing today worldwide.A marketing strategy serves as the foundation of a marketing plan. A marketing plan contains a list of specific actions required to successfully implement a specific marketing strategy. A strategy is different than a tactic. While it is possible to write a tactical marketing plan without a sound, well-considered strategy, it is not recommended. Without a sound marketing strategy, a marketing plan has no foundation. Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results.A good marketing strategy should integrate an organizations marketing goals, policies, and action sequences (tactics) into a cohesive whole. The objective of a marketing strategy is to provide a foundation from which a tactical plan is developed. This allows the organization to carry out its mission effectively and efficiently. The following techniques are implemented to device the Marketing Strategy for the product/service: Segmentation Targeting Positioning Market segmentation is the process in marketing of grouping a market (i.e. customers) into smaller subgroups. This is not something that is arbitrarily imposed on society: it is derived from the recognition that the total market is often made up of submarkets (called segments). These segments are homogeneous within (i.e. people in the segment are similar to each other in their attitudes about certain variables). Because of this intra-group similarity, they are likely to respond somewhat similarly to a given marketing strategy. That is, they are likely to have similar feeling and ideas about a marketing mix comprised of a given product or service, sold at a given price, distributed in a certain way, and promoted in a certain way. Segmentation: Market segmentation is widely defined as being a complex process consisting in two main phases: identification of broad, large markets Segmentation of these markets in order to select the most appropriate target markets and develop marketing mixes accordingly. Positioning: Simply, positioning is how your target market defines you in relation to your competitors.   A good position is: 1. What makes you unique? 2. This is considered a benefit by your target market   Positioning is important because you are competing with all the noise out there competing for your potential fans attention.   If you can stand out with a unique benefit, you have a chance at getting their attention.   It is important to understand your product from the customers point of view relative to the competition.   Targeting: Targeting involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Target marketing can be the key to a small businesss success. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities. Marketing Mix: Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry. The 7Ps of the marketing mix that are used to frame marketing strategies of life insurance companies can be discussed as: Product It must provide value to a customer but does not have to be tangible at the same time. Basically, it involves introducing new products or improvising the existing products. A product means what we produce. If we produce goods, it means tangible product when we produce generate services, it means intangible service product. A product is both what a seller has to sell buyer has to buy. So, insurance companies sell services services are their products. Apart from life insurance as product, customer not only buys product but also services in the form of assistance advice of agent. It is natural that customers expect reasonable returns for their investments insurance companies want to maximize their profitability. Hence while deciding the product mix services or schemes should be motivational. Price Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts, offers and the like. The pricing of insurance products not only affects the sales volume and profitability but also influences the perceived quality in the minds of the consumers. There are several different methods for pricing insurance, based on the insurance marketers corporate objectives. They are the survival approach, the sales maximization approach, and the profit maximization approach. To determine the insurance premium, marketers consider various factors such as mortality rate, investment earnings, and expenses, in addition to the individual risk profile based on age, health, etc., and the time period/ frequency of payment. In insurance business the pricing decisions are concerned with: -The premium charged against policies -The interest charged for defaulting the payment of premium credit facility. -Commission charged for underwriting consultancy activities. The pricing decisions may be high or low keeping in view the level or standard of customers or the policyholders. Mainly, pricing of insurance is in the form of premium rates. The three main factors used for determining the premium rates under a life insurance plan are mortality, expense interest. The pricing of insurance is in form of premium rates. The three main factors for determining the premium rates under life insurance plan are: Mortality: Average death rates in a particular area. Expenses: The cost of processing, commission to agents, registration is all incorporated into the cost of installments premium sum forms the integral part of pricing strategy. Interest: The rate of interest is one of the major factors which determine peoples willingness to invest in insurance. People would not be willing to put their funds to invest in insurance business if the interest rates provided by other financial instruments are higher than the perceived returns from the insurance premiums. Place It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels, like Internet, wholesalers and retailers. This component of marketing mix is related to two important facets- -Managing the insurance personnel -Locating a branch The management of insurance personal should be done in such a way that gap between the services promises-services offered is bridged over. In a majority of service generating organizations, such a gap is found existent which has been instrumental in making down the image problem .The insurance personnel if not managed properly would make all efforts insensitive. They are required to be given adequate incentives to show their excellence. They should be provided intensive trainings to focus mainly on behavioral management. Another important dimension to the place mix is related to the location of insurance branches. While locating branches, branch manager needs to consider the number of factors such as smooth accessibility, availability of infrastructural facilities and management of branch offices and premises. Thus place management of insurance premises needs a new vision, distinct approach an innovative style. The branch managers need professional excellence to make place decisions productive. Promotion It includes the various ways of communicating to the customers of what the company has to offer. It is about communicating about the benefits of using a particular product or service rather than just talking about its features. The insurance services depend on effective promotional measures, so as to create impulsive buying. Promotion comprises of advertising other publicity tactics. The promotion is a fight not only for market share, but also for mind share. The insurance services depend on effective promotional measures, so as to create impulsive buying. Promotion comprises of advertising other publicity tactics. Due attention should be given in selecting the promotional tools. Personnel should be given adequate training for creating impulsive buying. People People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the peoples hands. Understanding the customer better allows to design appropriate products. Being a service industry which involves a high level of people interaction, it is very important to use this resource efficiently in order to satisfy customers.Training, development strong relationships with intermediaries are the key areas to be kept under consideration. Process It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things. The process should be customer friendly in insurance industry. The speed accuracy of payment is of immense importance. The processing method should be easy to convenient to the customers. Installment schemes should be streamlined to cater to the ever growing demands of the customers. IT Data warehousing will smoothen the process flow. IT will help in servicing the large no. of customers efficiently and bring down overheads. Technology can either complement or supplement the channels of distribution cost effectively. It also helps to improve customer service levels helps to find out profitability potential of various customers product segments. Physical (evidence) It refers to the experience of using a product or service. When a service goes out to the customer, it is essential that you help him see what he is buying or not. For example- brochures, pamphlets etc serve this purpose. Evidence is a key element of success for all insurance companies. Physical evidence can be provided to insurance customers in the form of policy certificate and premium payment receipts. The office building, the ambience, the service personnel etc. of the insurance company and their logo and brand name in advertisements also add to the physical evidence. To reach a profitable mass of customers, then new distribution avenues alliances will be necessary.Initally insurance was looked upon as a complex product with a high advice service component. Buyers prefer a face to face interaction they place a high premium on brand names reliability. Review of literature: Sankaran M (1999) studied the measures that would help domestic players in financial services sector to improve their competitive efficiency, and thereby to reduce the transaction costs. The study found that the specific set of sources of sustainable competitive advantage relevant for Financial Service Industry are: product and process innovations, brand equity, positive influences of Communication Goods ,corporate culture, experience effects, scale effects, and information technology. Trevor Watkins (1989) while studying the current state of the financial services industry worldwide identified four major trends: the trend towards financial conglomeration, globalization , information technology in service marketing; and new approaches to financial services marketing. These trends, it was concluded, will affect the marketing of banks and other financial services in the 1990s. Marisa Maio Mackay (2001) examined whether differences exist between service and produc t markets, which warrant different marketing practices by applying ten existing consumer based measures of brand equity to a financial services market. The results found that most measures were convergent and correlated highly with market share in the predicted direction, where market share was used as an indicator of brand equity. Brand recall and familiarity, however, were found to be the best estimators of brand equity in the financial services market. P. Kotler rightly states that a companys marketing strategy depends on many factors, one of which is its size and position in the market. From this assertion he suggests that one method of classifying marketing strategies is to place the firm in accordance with its competitive position; namely as to whether they are market leaders, challengers, followers, or nichers. In effect these are behavioural strategies ordered in relation to the companys market share. Impetus for marketing strategy: India is a jumbo-sized opportunity for life insurance need hardly belaboured. Here is a nation of a billion people, of whom merely 100 million people are insured. And, significantly, even those who do have insurance are grossly underinsured. The emerging middle class population, growing affluence and the absence of a social security system combine to make India one of the worlds most attractive life insurance markets. No matter how you look at it whether in terms of life insurance premiums as a percentage of GDP or premium per capita the market is under penetrated and people are under-insured. In a country where there is high unemployment and where social security systems are absent, life insurance offers the basic cover against lifes uncertainties. India has traditionally been a savings-oriented country and insurance plays a critical role in the development of the Indian economy. The role of insurance in the economy is vital as it able to mobilize p remium payments into long-term investible funds. As such, it is a key sector for development. So marketing strategies are important and inevitable phenomenon to tap huge untapped potential. Effective selling of insurance policies depends to a large extent on the marketing strategies selected. As the market for insurance is dynamic and accompanied by rapid changes in the environment due to advancements in technology and uncertain economic conditions, coupled with inflation, increased attention must be given in the future to the selection of marketing strategies. Components of marketing strategies: Pricing Personal selling Advertising Word of mouth selling Institutional image Quality control Marketing orientation New approaches to strategize the productization of life insurance services: Latest tools and techniques are used by marketers of life insurance products to boost the sales to ensure customer satisfaction and brand building. Some are the approaches to survive in this scenario are as under: Innovation: Innovation in the delivery system refers to the internal organizational arrangements that have to be managed to allow service workers to perform their job properly, and to develop and offer innovative services. All the insurance companies have a structured internal organization team with customer service teams for the delivery of the service. Extensive training is given to the service contact personnel who are called the financial consultants or Agent advisers. Service development, service design and delivery are intricately intertwined. All parties involved in any aspect of the new service must work together at this stage to delineate the details of the new service. (Valarie A Zeithmal and Mary Jo Bitner, 2003). The need and importance of the customers involvement in the service innovation process is considered to be of prime importance by all the life insurance companies as the current market for life insurance is customer centric. They also express their opinion that t he new services developed currently are based on customer focus. The degree of involvement of the customer has gradually increased in the last five years. In the last two years customers are involved in the new service process as information providers. Product/Service differentiation: In case of product differentiation, new products, customized products, tailored products, bundled products can be introduced and new target segments can be identified. For example, life, health and personal accident insurance can be bundled together. Similarly Home Loan and insurance covering fire and burglary can be put together. The life insurance companies provides only packaged policies whereas new players have been providing several Riders. Rider in insurance parlance is an option that gives the policyholder additional coverage without disturbing the fundamental risk coverage. The service in the field of life insurance has improved greatly with the entry of multinationals and rising competition. The customer should have the option to continue or to switch over or to come out of the given policy. The service in the field of life insurance has improved greatly with the entry of multinationals and rising competition. The customer should have the opt ion to continue or to switch over or to come out of the given policy. Advertising and sales promotion: Advertising and publicizing have a positive effect on the prospective customers as well as personal selling. Both the direct and indirect strategies have to be balanced and mixed well to get the desired result. Discounts and incentives promised along with the policy have to be presented in detail to the customers. The companies must provide a tangible and rational reason to the customers to buy a particular policy. Unity and honesty must be maintained by the company and the frontline executives at any cost to attract the customers in the long term. Various creative and innovative strategies should be developed to promote various different life insurance policies. Finding an ideal mix of customers with high disposable income and targeting them with specific policies is another good promotional strategy. Life insurance may be one of the most difficult products to sell, but with an effective promotional strategy it can be sold easily. Technology: Information Technology progress is a major driver behind the structural change in the Life insurance industry to enhance risk transfer efficiency. Ebusiness opens up new ways to reduce costs while lowering market entry barriers and facilitating the break-up of the traditional insurance value chain. Insurance clients will benefit from greater transparency, lower prices and improved services not just in the sales area, but also in claims management. New information and communication technologies are making it easier for insurers to break up the value chain and outsource individual functions to specialized providers. In the long-term basis the information technology units control the potential for new service delivery since all new products represent a more sophisticated delivery of the service. Although it is argued that service innovations are often non technological, this is still the center of much analysis and debate (Kandampully, 2002). Customer relationship management: Insurance companies experiencing competition from within and abroad. Making this problem-situation into an opportunity lies always on the prudent management adopting or adapting tactics and strategies. In line of this, customer relationship management is a measure of winning competitiveness as it is the information-driven approach to customer analysis and process automation; and thereon supplement customer-value proposition. An action on tangible services prompt and accurate issue of document, prompt and fair settlement of claim ,good listening mechanism, better problem solving approach, reliable manner of service and meet requirement of customers on time every time in lieu of intangible promises would give utmost satisfaction to customers, the customer relationship management provides better service to the insured protecting him against perils or risks and the insurer enabling to retain the existing customers and bringing in new customers in his a mbit of business Distribution channels: The distribution network is most important in insurance industry. Insurance is not a high cost industry like telecom sector. Therefore it is building its market on goodwill and access on distribution network. We cannot deny that insurance are not bought, it is sold. The market has a great scope to grow. This can be better done by more innovative channels like a super market, a bank, a post office, an ATM, departmental store etc. these could be used to increase channels of insurance. But such growth in channels shall increase with time. Till then agents seem to be the most important distribution channel in this industry. Agents connect with people and influence them to buy any insurance policy. For the same such agents charge commission on the policies they get for the company. There is a fixed percentage of commission for which these agents work. In the field of distribution channels, many innovative techniques can be adopted. For example, Bancassurance and sel ling through postal network will make a great deal of difference. In Europe 25 percent of insurance policies are sold through banks. Bancassurance, as a package of financial services that can fulfill both banking and insurance needs, if implemented correctly can bring vast benefits to stakeholders such as banks, insurance companies, shareholders and consumers.Bancassurance will facilitate mass selling of insurance products through banks. Banks can act as large financial supermarkets. Distribution of insurance will be smoother through wider number of branches of the banks. Customer database, personalized service, rural penetration, cross-selling of products (e.g. car loan along with car insurance), being cheaper than agents are some of the greatest advantages of Bancassurance. At present the distribution channels that are available in the market are listed below: Direct selling Corporate agents Group selling Brokers and cooperative societies Bancassurance Mallassurance Conclusion: Life insurance industry requires new strategies in order to survive and survive successfully .To tap the insurance potential to maximum industry needs to frame such plans and strategies that will help to capture the market. Companies instead of focusing only on improving the variety of products needs to focus on targeting new segments and implement innovative strategies in order to achieve sustained growth and ensure profitability of business as well as growth of insurance coverage.

1984 Essay --

Are you sitting comfortably? I find myself constantly drawn back to the subject of George Orwell’s 1984 it follows a dystopian community, which is set in a world that has been in continuous war, and has no privacy by means of surveillance and has complete mind control and is known by the name of Oceania. It keeps an eye on a man named Winston whose features are described as him having â€Å"a smallish, frail figure†¦his hair very fair, his face natural sanguine, [and] his skin roughened† (Orwell 2). This book illustrates to readers what the world would be like if we were under complete control of the Government, as a result, this book poses a couple motifs’ for instance Part One tackles â€Å"Collectivism† which means the government controls you, while Part Two fights with â€Å"Romance† because Winston and Julia’s love, and Part Three struggles with â€Å"Fear† and how it controls you physically and mentally. Likewise, George Orwell’s 1984 Part One Motif is â€Å"Collectivism† which means an economic or political system in which the government controls everything like land, business, and in Oceania’s case even to extent of mind control. This theme proves itself as you first turn the page in part one when it states â€Å"Big Brother is Watching You† (Orwell 2). Those five words that could be read under that poster seem to act as all he needs in this community to prove his control and authority. The motif played a main part here because it was all about someone not having their own control; it was about them having everything accepted by Big Brother whether what they inscribe in their journal, what their thoughts were, or even what they were doing because Big Brother is watching at all times. Part two of George Orwell’s 1984 motif is â€Å"Romance† because Winsto... ...f it no matter what even if it means betraying the people we care. In order to understand ourselves, we must first understand George Orwell’s 1984. This book expresses multiple motifs like Part one on Collectivism by the people of Oceania putting their community in the hands of Big Brother, or Part Two was about Romance between Julia and Winston and about how the party wanted to alter love for complete devotion to Big Brother, and later in Part Three it was about fear and how it can control you. We must ultimately comprehend how this book could prove more of a timeline of events taking place now if we don’t put steps inline to stop the Government from complete control, really we are the proles Orwell was mentioning we are the hope and we must utilize it. â€Æ' Works Cited Orwell, George. 1984: a novel. New York, N.Y.: Published by Signet Classic:, 1977. Print.

Baskerville Murder Essay

Murder mystery tales are among the most popular book genre. Murder mysteries will usually consist of an unknown murder that killed a significant character. The detective has to decide among many suspects with clues he or she found in the course of the book. Authors typically write books of this genre because they give the reader a feeling of suspense and confusion as they read the story. It keeps them guessing and switching their opinions as new facts are read. In The Hound of the Baskervilles by Arthur Conan Doyle, protagonists, Sherlock Holmes and Dr. Watson meet many people involved while trying to find the murderer of Sir Charles Baskerville, as said to be a mythical demon hound. Although there are many subjects in the case of the murder, Dr. Mortimer, The Barrymores, Jack Stapleton, and Roger Baskerville. Dr. James Mortimer is a medical practitioner. He is described as tall, thin, and good-natured with rather eccentric habits. He is the first suspect Holmes and Watson meet and the person to tell them about the case. He is possibly the murderer because he was in charge of Sir Charles will when he died. He could of manipulated the will to his own use. By killing Sir Charles the will follows whatever he would of made it. He challenges Holmes in the intro of the story to solve the case. He also owns a dog as shown on the carriage when him, Henry and Watson were headed to Baskerville Hall and discovered by the bite marks of his cane. Its possible that Mortimer could of used his dog and disguised him as the hound to scare Charles at a distance. He is also a close acquaintance to the Baskervilles so he knows a lot about the family that he could of used fro his plans. His information on Sir Charles’ condition at the time is explained when Mortimer said, â€Å"Within the last few month s it became increasingly plain to me that Sir Charles’s nervous system was strained to the breaking point† (Doyle, 43). With this information he could had literally â€Å"scared him to death† with any means that would relate to the hound’s curse. Mr. and Mrs. Barrymore are servants to Sir Charles and Henry. Mr. Barrymore is described as tall, thin and has a black beard. They are very close to the Baskervilles since their family served them for generations. Their motives could be after their wealth or maybe on the inside they are sick of serving them. The hound of legends could have been the Barrymores who served Hugo Baskerville and they were tired of a life of servitude. This hound could of went on from generation to generation. Supposedly, Holmes and Watson first seen Mr. Barrymore when they were chasing a man in a van and the driver described him as a short man with a black beard. When Watson and Henry arrive at Baskerville Hall, Mr. Barrymore says he and his wife would leave the hall soon because of Charles’ death and its too painful of them. As for Mrs. Barrymore, Watson says during the first night, â€Å"And then suddenly, in the very dead of the night, there came a sound to my ears†¦ It was the sob of a wo man, the muffled, strangling gasp of one who is torn by an uncontrollable sorrow† (Doyle, 159). The crying indeed comes from Mrs. Barrymore, which could have been caused, as Watson predicts, a haunting memory. Its possible the letter they received could also have something to do with the case. Jack Stapleton is a short man and a naturalist. He lives in the outskirts away from the other neighbors and the Baskerville Hall. He lives with his sister, Beryl and two servants. He became a suspect because Mortimer told Holmes and Watson that he knows the ins and outs of the moor. Watson first meets him when he came up to Watson and began a conversation. Oddly enough, he was interested in what Holmes and Watson thinks of the case and murder so far. After a few days with Stapleton, Watson believes something is not right about Stapleton and that he is masking his true colors to him. His motives could be that he is after the fortune of the family and only wants to be rich. When Beryl came to Stapleton and Watson while they finished their conversation, she said, â€Å"Go back! Go straight back to London, instantly†¦ Go away from this place at all costs! Hush, my brother is coming! Not a word of what I have said† (Doyle, 183). Thinking Watson was Henry, se gave him a warning , but said not to tell Stapleton. She later explains that he doesn’t want Henry to leave because the people need someone, but Watson is well aware she is hiding something. If Stapleton was the killer, he must be a master of disguise. When the driver described the man as short and with a black beard, Stapleton could of easily put on a fake beard and mislead the duo. He would also have access to Henry’s hotel room and take his shoes and he could of disguised himself as the hound. Roger Baskerville was the â€Å"black sheep† of the family when Hugo Baskerville was the owner. He is the son of Hugo and the brother of John. Mortimer states that he escaped to Latin America because he was an outcast and disgrace to the family. Interestingly enough, he never states if he died while there. Roger could of came back for revenge and would kill every Baskerville so he would be the only heir left. If he did survive and he came back, he is hiding somewhere from the people. What’s difficult is that anyone could be him because its unknown what he looks like. As Mortimer and Henry travel to Baskerville Hall, they were stopped and Perkins told them, â€Å"There’s a convict escaped form Princetown, sir. He’s been out for three days now, and the warders every road an every station, but they’re had no sight of him yet† (Doyle, 146). Roger could be the convict, Selden, and killed Charles before or after he was thrown in prison. Mortimer, the Barrymores, Stapleton and Roger Baskerville are the most likely suspects to the killer. Out of the four Stapleton could be the killer because he is more mysterious than the others and the fact he knows the moor makes him the prime suspect. Overall, mystery books are interesting because as the reader continues the story, his or her opinion will keep changing and gives the reader the suspense of who the person is. The Hound of the Baskervilles is one of many excellent mystery novels.

Ho Chi Minh City Essay

Trung nguyen is the most famous coffee brand in Vietnam. It was created in 1996 by Mr. D? ng Le Nguyen Vu. During student life in medical school of Tay Nguyen, Mr. D? ng had a question about coffee farmers’ life. Although the price of a cup of coffee wasn’t cheap, but why, farmers were still poor. This question encouraged him to find the answers. He and his company suffered from many accidents, but they kept on trying. Those experiences brought them a good background for opening more shops and expanding their business widely. And in early 2004, they introduced G7 to the customers. This step turned Trung Nguyen history to the new page, they became the biggest and the most famous firm selling high-quality coffee powder. II. Strategy Trung Nguyen first opened their first coffee shop in Ho Chi Minh City in 1998 and received some positive feedbacks. In 2001 they had built over thousands coffee shops all over Vietnam and became top-rated brand in Vietnamese coffee industry. They did Franchising, the step which was different from all other Vietnamese firm, they were the first. After 5 years, Trung Nguyen not only could gain the trust, the belief of Vietnamese customers but also customers in other countries like Singapore, Japan, Cambodia, etc. In 2006, Trung Nguyen invested and built the biggest high-quality G7mart system of stores for selling products. In June 2012, Trung Nguyen created the new strategy. That was creating the string of quick shops, which allows customers to choose some various kinds of coffee beans and the owner of the shop will mix them together for making the customers’ own styles. The evidence for the development of this strategy is the profit which grows 15% per week Trung Nguyen’s customers are not only the elder, the people who understand clearly about coffee but also, they have products for the young, who begin drinking coffee like student, teenager, etc. III. Revenue-Potential Growth. Although the economics go down, Trung Nguyen still makes profit, and improves themselve powerfully. In 2011, their revenue and production improve up to 151%, and the first six months in 2012, they gain up to 178% compared with the same time in 2011. The biggest evolution of Trung Nguyen is their G7 powder became the leader of coffee powder in Vietnam at the rate 37. 8% In the near future, Mr. D? ng plans to join the world stock market and in the next 10 years, he tries to invest more than 800 million USD to build new factories and some additional options.